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Suck it up Princess
(Article Contributed By Marie, of Sex Story Text - Posted on November 21st, 2011)
So it's Monday again and here where I live it's another stunning day with plenty of sun and blue sky. We've just come back from visiting a new client and on the way back the water looked so clear and inviting that we purposely turned off the road that runs by the beach so that we wouldn't be tempted to take the rest of the day off and spend it at the beach.
It was a serious temptation but we managed to resist it and now I'm back at my desk and trying to get back into the work groove and that's proving harder to do than I expected. I keep seeing the sparkling water and I can see a gentle breeze ruffling the palm trees outside my window.
But I'm going to be strong ... there's plenty of work that needs to be done today so I'm going to grit my teeth and jump right into it. And what better way to get me focused on work than to talk about some changes that Google has made recently.
Last week Matt Cutts ... Google's mouthpiece ... posted a piece on Google's official blog called "Ten recent algorithm changes" and tucked away amongst a lot of basically low-level stuff were two changes that are really quite important.
Perhaps I'm being a little unfair to the author of that piece ... maybe cross-language retrieval for queries where there is limited web content is really important if you're a webmaster who builds web pages in Albanian or even Welsh ... but it's interesting that was right at the top of that list of 10.
It's almost as if the idea was to put something that was fairly irrelevant at the top so most webmasters would switch off and go looking for something more interesting. And if you did manage to wade through that one the headings that Cutts gave some of the other changes would have bored you to death before you had finished reading them.
If you had hit that post by Matt Cutts and switched right off when you saw the first change that Google thought was worth talking about ... or lapsed into semi-consciousness when your eyes glazed over as you read the titles of the other points ... you would have then missed the two that would have been of great interest for you.
Camouflaged under the heading "Better page titles in search results by de-duplicating boilerplate anchors" was mention of the fact that Google is now putting less emphasis on the anchor text used in links. I have to admit that I laughed when I read that one because I'm sure that, like me, you too have received link requests from clueless people asking for an incredibly long string of text be used as the link when you exchanged link s with them.
I still remember one link request that we received several years ago from a small mainstream business in the UK that wanted us to add a very specific link to one of our sites. From memory it was two or three sentences in length and I'm not sure that the sentences actually made any sense. Of course that link request ended up in the trash.
Other link requests haven't been quite so stupid as that one but over the last couple of years lots of webmasters have busted their nuts to get links pointing to their sites that used very specific keywords as the clickable link. It's so sad ... all that hard work has been for nothing ... not that I ever went looking for links like that.
Underneath that turgid heading that Matt Cutts wrote was the important information that Google is now devaluing those sort of links as it finds them across the Net. In Matt Cutts words "We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these."
The other important algorithm change that Matt Cutts looked at was tucked away under the heading "Snippets with more page content and less header/menu content.
If you're not up to speed on what has become known as 'rich snippets' then you really need to catch up fairly quickly because what Matt Cutts is saying is that Google now pays a lot less attention to what appears in the Meta tags and a lot more attention to the text that appears on a web page when it wants to display a description in the search results.
One of the ways you can help Google pick up text that is important for each page is by including the markup for what we know as 'rich snippets'. Adding that markup to each page on a website is going to increase the amount of time you spend building a website but if search engine placement is important to you then you just have to suck it up Princess and get on and do it.
And that's what I'm going to have to do today if I want to make money ... it's time to forget about the beach and hook into some serious work.
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