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Don't Blame Us!
(Article Contributed By Dino - Posted on July 31st, 2008)
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Online porn is blamed for a lot of things. We’re blamed as the inventors of the dark side of the net; the popups, the dialers, the recurring billing and many more. The truth of the matter is that mainstream have been using most of these in one form or another for years – on and off the net.
I equate popups to those really annoying cards they seem to put in every magazine I buy. You know the ones that fall out when you’re reading it, plop into your coffee and float around with their message of a cut-price subscription. They come in all shapes, sizes and colors and always seem to be able to dodge the routine “Book-shake” that most people use to get rid of them, clinging to the spine for dear life and hiding there, waiting for you to turn the page.
The most ironic thing you can find when comparing mainstream to online porn is recurring billing. It’s so old and so widespread that I am totally shocked when people complain about it online. Sure, some of the programs of old used to exploit it to death, recurring charges way over what they were “authorized” to bill, but mainstream has been doing the same for years – and getting away with it.
Take those “choose three DVDs now for free!” places. They’ve been around for years, always with the same offer. You can choose up to a small number of free products that they send you, then you have the option (and I use the word in its broadest possible sense) to receive their “monthly choice” of product. Add to that the rule that states you must purchase a certain number of products within a year or the free samples suddenly become overpriced crap, and you can see where the parallels can be drawn.
These offers are all over the place (normally on those annoying cards I mentioned earlier). They’re also notoriously difficult to cancel, running you around with customer support phone numbers that are little more than a recording, no contact details at all for problems and so on. It’s all kind of ironic when you transfer that business model (again, used in the broadest possible sense) to the online world. How many places are still using this system every day in the online mainstream and are getting away with it?
Answer? A lot, and people have the balls to complain about porn.
Recently some online mainstream companies have brushed off the ashes of the dot bomb and have risen with new, more profitable systems. Take NetFlix for example – they’ve done so well and captured so much of the market that Walmart and Blockbuster tried to follow suit. Innovation is not dead – they took the basic idea of rental, turned it on its head and made a profit out of it. Of course, neither one really did as well as Netflix but they saw the model and went for it.
Porn should be the same. We have the technology, the talent and the resources to turn the tired, regular paysite model on it’s head, dropping all the old stuff in the process. No more cross-bills, no more charge backs (well, at least a massive reduction in them at least), no more bad customer support – it’s time to really think about the future if we want to survive online.
Yes, there’s too much free shit flying around. Actually, let me qualify that; there’s too much free porn on the net that has no business being there. Free, to a point, is a viable sales tool. Throw up 20 hardcore pictures on a freesite and you might as well just hand your surfers a Kleenex and some money to boot – you’re paying for their jack off session. Turn it to your advantage though and crop those pictures to reveal as little as possible and you’re onto something.
We’ve seemed to follow the mainstream business world in most of the bad ways, but none of the good ones. If we want to survive, we really have no choice but to get in line, clean up our act and start acting like any other business.
Till tomorrow, pimps!
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