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Disorganized?
(Article Contributed By Dino - Posted on August 07th, 2008)
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What would you give to go back in time and start your business at the beginning of the Internet era? What would you do differently, knowing what’s to come in the online world? Would you buy every single domain you could think of, totally cornering the market or would you simply position yourself favorably and lie in wait for the explosion to happen?
What would you do NOW if you could start all over again? What have you learnt in your time online that would do you no end of good if you’d known it to begin with? What mistakes have you made along the way that you’d learn from, bad deals that you’ve written off or bad choices that you’ve had to deal with that could’ve been avoided? I bet if you made a list, you’d be surprised.
Actually go ahead. Go grab a cup of coffee, a pen and paper and sit down and make a list. Divide it into two columns – one for stuff you’ve done right and one for stuff you’ve done wrong or would change if you could. I’ll wait – I’ve got plenty of time.
Okay you’re back? Good – now take that list and rip it down the dividing line you made so now you have two separate lists. Stick them to either side of the monitor you’re using so you can look at them all the time. Sounds stupid doesn’t it? I’ll admit even as I’m writing this I am laying bets with myself as to how many people will actually do this, but if you do, you’ll learn something important.
Learning from your mistakes is only one step. You first have to admit you’ve made them.
So you’ve got the list of your mistakes or shortcomings or whatever. Now you need to take each one in turn, see if it can be corrected as it applies now to your business and turn it into something positive that can be moved to the “good” list.
Remember that old proverb “A problem shared is a problem halved”? It’s along the same lines as this exercise. We all make mistakes, we’re all human (Well, except for me. I’m actually from a small planet in what you humans call Galaxy #332382, but we still have 7-11’s for some reason) and we all make mistakes. It’s what we do about them that really sorts out the men from the boys, the women from the men and the large jelly like aliens from the, errm, small jelly like aliens.
I’ve spoken about this is various forms over the past few years, but never really put it as plainly as this. If, for instance you own a paysite and you see your conversions drop, ideally you should have a diary of changes you have made to the site, the tour, the members area, the content – hell, even the hosting and scripts you use. Everything has a bearing on your bottom line, and the sooner you can identify the source of your problem (or in extreme cases, your mistake), the sooner you can correct it.
Back to my first paragraph. What did you think to yourself when you read that? Remember it? Good – time for part two this self-help session.
Write down what you would’ve done had you had the golden opportunity to backwards in time. Now, see if you can put that into the present day and add it to your “to do” lists. Done that? Now, with all seriousness, rip that bit of paper to shreds. Go on. Do it. Enjoy it! Eat the bloody thing if you want!
Reason? You’re here NOW. You’re actions have effect on your business, your life, your bottom line NOW. How gives a flying fuck what you would’ve done, UNLESS you can turn it around and use it to your advantage in the present. The old “What if…?” is a killer – use your knowledge and do something with it today.
Now for part three. Write down your skills – the ones you have now. Now write down the ones that you want to have in the very near future. You might want to learn PHP, or you might want to learn how to shoot content. Take the first one, and start making steps to learn it. Everything you can add to your arsenal is an extra weapon and/or tool for your business. It’s one less thing you’ll have to spend money on, your hard-earned money on, to contract someone else to do for you. That money saved is, guess what, now magically extra profit.
And all because you made two “silly” lists to waste five minutes. Cool huh?
Till tomorrow, pimps!
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