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What Makes Content Unique?
(Article Contributed By Marie, of Sex Story Text - Posted on August 25th, 2010)
It's Hump Day and for someone who is going to take a break this weekend that is great news.
Although I guess taking a break is kind of a relative term because I'm not really going to be sitting back and doing nothing. Instead of taking it easy Steve and I are off on Saturday on another one of our crazy one-day round trips to visit family down south and I'm sure that's really going to set me up for next week ... NOT!
While I might be feeling happy that it is Wednesday I guess that's not such great news for everyone. What does seem to be big news is that today Yahoo is no longer publishing its own search results when someone does a search on Yahoo.
From today the search results that you will see if you use the search box on one of Yahoo's sites will come from Bing. Is that a good thing or a bad thing for the Web?
It's probably been years since either Steve or I did a search for anything using Yahoo but I still think it's sad to see Yahoo go because they were always much faster to index a new site that Bing was or is.
In the last two months ... perhaps even 10 weeks ... we've had quite a few new sites go live and even though we've done everything possible to get them indexed by Bing they still haven't been crawled. Yahoo on the other hand was all over the new sites within days of them appearing.
What's unique content?
While the news of Yahoo's final migration to Bing seems to have caught lots peoples' attention today there was another little snippet of news that popped up today that is very important but seems to have flown under the radar.
We all know that Google is big on unique content. I would be a millionaire if I had a dollar for every time Matt Cutts or any other Googler has said that if you want to achieve good rankings in Google you need to publish unique content but they've never quite said what constitutes unique content ... up until now
Over on the Google Webmaster Help forum a software developer complained that he could not outrank his vendors for some important search terms even though he was the developer of a piece of software and so, in his eyes, his site should have been the one that ranked above his vendors.
I guess I can understand his point of view and the situation must be very frustrating for him because his vendors were outranking him by using content that he supplied to them. Of course Google trotted out the spiel about unique content when they replied to his complaint but when Google was asked just what constitutes "unique content" this little gem was revealed.
According to the Googler who was answering his questions the Google spiders have some difficulty in identifying content that's not so unique and that's something I've always thought was quite possible too. But what do you have to do to ensure that Google's spiders do see your content as being unique?
According to John Mu the Googler answering the questions all you have to do to make your content look unique to Google's spiders is to have as little as two unique sentences in the text on the page. You don't even have to count the number of characters in those sentences and compare the character count to the number of characters in the text ... all you have to do is have two unique sentences and Google's spiders will see your content as being unique.
So you can take press releases ... content from your sponsors ... whatever you're entitled to use ... add two unique sentences (always remembering to ensure that there's a keyword or keyword phrase in there somewhere) ... and Google will see your content as being unique.
Now that's great news if you're running something like a Celeb site or blog here in adult ... where you can pick up a lot of content from other sources ... or a mainstream site that relies heavily on press releases for content. Suddenly the pressure is off if you've been striving to create unique content so you have a chance of achieving a good ranking in Google.
While I wouldn't go the easy path of adding two unique sentences to every press release or news story you could certainly do it with some and that's definitely going to make your life a whole lot easier.
And that's it for today ... I'm off to find some coffee and spend some time working on the backend of a mainstream site that is quite different to anything I ever dreamed I would be doing when I first hit the Net.
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